Work with GP Marketing: partnerships and internships
Support for B2B teams handling long sales cycles, plus a paid internship program that teaches real campaign craft.
Engagements are built around revenue targets and buying groups—embedded teams for ongoing support, focused sprints for fast impact, or operations rebuilds for long‑term efficiency. Interns work beside directors on supervised initiatives and leave with portfolio‑ready outcomes.
Apply for internship
Our approach
Collaboration starts with shared objectives and the buying groups that matter most. A short planning phase
shapes segment definitions, value narratives, target‑account lists, offers, and success metrics that sales
leadership agrees to from day one.
Execution runs in tight iterations. Campaigns launch in small batches across LinkedIn and search, enablement
material equips SDRs and AEs, and reporting follows opportunity creation, win rate, and cycle time. Weekly
stand‑ups keep momentum; monthly reviews adjust budgets and plays.
Internships are structured the same way—real projects, measured outcomes, guided by a director and a dedicated
mentor. Participants receive practical training in ABM orchestration, content development, and marketing
operations, with a strong emphasis on Canadian consent and privacy practices.
What to expect
Joint planning with sales and customer success
Clear scopes and service levels for both sides
Bilingual delivery (EN/FR) when required
CASL‑respectful communication and careful data handling
Dashboards that show progress across revenue stages
Collaboration and internship programs
Embedded B2B marketing team
An experienced pod (director + specialists) integrates with your company to run positioning, demand generation, and enablement. Expect message architecture, account selection, paid media, outreach choreography, content assets, and reporting aligned to pipeline targets. Best for teams that need senior horsepower without expanding headcount.
ABM accelerator (8 weeks)
A concentrated program for named‑account pursuit. Work includes ICP refinement, tiered account lists, offer strategy, ad and email orchestration, executive touches, and seller playbooks. By week eight, the program delivers meetings with buying committees and a repeatable play you can scale internally.
Marketing operations rebuild
Foundation work across HubSpot or Salesforce: lifecycle stages, scoring, routing, UTM governance, integrations, and hygiene. The result is reliable attribution and faster handoffs so campaigns convert into meetings instead of leaks.
Paid internships (12–16 weeks)
Two tracks:
— Demand gen & ABM: audience research, offers, ad operations, and 1‑to‑few plays.
—
Content
& research: case studies, comparison sheets, webinar assets, and proof libraries.
All interns receive
mentorship, a learning plan, code‑of‑conduct training, and the chance to contribute to live deliverables.
Hybrid options in Montréal and Vancouver; remote across Canada when appropriate.
Questions & Answers
How are retainers and sprints structured?
Retainers cover an embedded team that runs campaigns and operations on an ongoing basis. Sprints address a defined outcome—such as an ABM pilot or analytics rebuild—within a fixed timeline and scope. Both include weekly check-ins and monthly performance reviews.
What does a typical ABM pilot include?
ICP validation, a prioritized account list with tiers, buying-group personas, offer strategy, coordinated ads and email, executive outreach support, and enablement material for sellers. Reporting focuses on meetings in target accounts and opportunity creation.
Which tools do you support?
Most work centres on HubSpot or Salesforce plus LinkedIn Ads and Google Ads. Additional tools (intent data, enrichment, analytics) are used when they serve the objective—no stack changes are forced without need.
Are internships paid and who can apply?
Yes. Internships are paid, 12-16 weeks, and open to students and recent graduates based in Canada. Applications are welcomed from both English- and French-speaking candidates; bilingual ability is an advantage for national campaigns.
Do interns work on live campaigns?
Yes—under supervision. Tasks might include building audience segments, drafting ad variants, coordinating webinar logistics, or updating dashboards. Every assignment has a defined brief, mentor review, and a measurable outcome.
Is the program remote or in-person?
Hybrid roles are available in Montréal and Vancouver; remote options are offered when collaboration needs and security requirements allow. Meeting cadences and working hours align with Canadian time zones.
What is the application timeline?
Cohorts typically run three times per year: winter (Jan–Apr), summer (May–Aug), and fall (Sep–Dec). Shortlisted candidates complete a practical task before final interviews.