B2B marketers who turn complex buying into practical programs
GP Marketing is a Canadian team dedicated to companies with long sales cycles and multi‑stakeholder decisions. Work centers on positioning, account‑based plays, demand generation, product marketing, and the operational backbone that keeps campaigns honest. Engagements are bilingual (EN/FR), CASL‑respectful, and tightly coordinated with sales so that outreach, content, and offers reinforce each other. Directors lead every mandate; no handoffs to junior teams.
Read our approach
Helping Canadian B2B firms win considered deals, responsibly
The mission is straightforward: build marketing that creates qualified conversations in target accounts and supports revenue teams from first touch to signed contract. That means message architecture that speaks to buying committees, ABM programs that feel personal without being intrusive, and measurement tied to opportunity creation, win rate, and cycle time. Programs are designed to be sustainable—respecting consent, data stewardship, and the time of busy stakeholders.
How this shows up day to day
Segment definitions and value narratives shaped by real customer insight, not guesswork.
Marketing operations that keep data clean, scoring useful, and routing immediate.
ABM plays orchestrated across LinkedIn, search, email, and seller outreach with clear SLAs between marketing and sales.
A cadence of experiments and reviews so each month performs better than the last.
Content that answers evaluation‑stage questions: business cases, implementation notes, proof of outcomes.
How we work (culture and principles)
Shared pipeline with sales
Marketing and sales operate as one team. Joint planning, mutual SLAs, and a single view of funnel health ensure campaigns translate into meetings, not noise. Feedback from SDRs and AEs actively shapes messaging and offers.
Evidence before assumptions
Every program starts with a hypothesis and a success definition. Experiments are logged, outcomes are reviewed in open dashboards, and next steps are agreed with revenue leaders. The goal is repeatable wins rather than lucky spikes.
Fast iteration, careful execution
Speed matters, but not at the expense of accuracy. Campaigns ship in small batches, QA is mandatory, and governance covers UTM structure, naming conventions, and checklist‑based reviews across assets and automations.
Inclusive thinking across Canada
Bilingual delivery (EN/FR) and sensitivity to regional market nuances are embedded in planning. Messaging respects cultural context and procurement realities in different provinces and sectors.
Accountability to revenue metrics
Reporting follows the buyer’s journey: qualified accounts reached, meetings set with buying groups, opportunities created, influenced pipeline, and cost per opportunity. Vanity metrics never stand alone in decision meetings.
Respect for attention and data
Programs comply with Canadian consent requirements and privacy expectations. Lists are permission‑based, cadence is reasonable, and content provides genuine utility so prospects welcome the next touch.