B2B marketing support that wins complex deals

Strategy, campaigns, and enablement for long sales cycles across Canada.

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GP Marketing Team

What GP Marketing does

Enterprise and mid‑market teams use GP Marketing to turn positioning, demand programs, and operations into predictable pipeline. Work spans research, message architecture, ABM pilots, performance media, content engines, and marketing automation—tightly aligned with sales and revenue operations.

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Areas of Expertise

B2B go-to-market and positioning

Differentiate in competitive markets with segment definitions, value narratives, and proof points that speak to buying committees.

Account-based marketing (ABM)

Identify and prioritize accounts, build buying‑group plays, orchestrate ads, email, direct outreach, and executive touch programs.

Demand generation & paid media

Full‑funnel campaigns across LinkedIn and search, with offer strategy, landing pages, and measurement designed around opportunities and revenue—not vanity metrics. Campaigns are CASL‑compliant.

Content & product marketing

From problem‑solution storylines to case studies, white papers, webinars, and demo scripts that enable confident evaluation.

Marketing operations & automation

HubSpot and Salesforce architecture, lead lifecycle, scoring, routing, UTM governance, dashboards, and hygiene.

Sales enablement & RevOps

Handoff design, SLAs, playbooks for SDR and AE teams, and reporting that reflects real buying stages.

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Professional Team

Why companies choose GP Marketing

Senior-only leadership

Every engagement is led by a director with deep B2B experience in technology, industrial, or professional services.

One team with sales

Marketing motions are co‑built with sales leadership, ensuring outreach, content, and offers reinforce each other.

Measurable outcomes

Plans and reports are tied to opportunity creation, win rate, and cycle time—metrics revenue teams actually use.

Built for Canada

Bilingual delivery (EN/FR) and compliance with CASL and PIPEDA for responsible data use and communication.

How engagements work

1

Align on objectives

Define buying groups, territories, audience targets, and constraints.

2

Map demand

Audit channels, content, CRM and automation; identify quick wins and structural fixes.

3

Build & launch

Stand up campaigns, assets and ops; enable sales with messaging and plays.

4

Optimize

Weekly experiments and monthly reviews against revenue-stage KPIs.

Why Choose GP Marketing?

Michael Carter

Vice President of Sales, Innotech Systems

Before engaging GP Marketing, our sales and marketing teams worked in silos. Campaigns were inconsistent, and handoffs were messy. Within three months of structured account-based initiatives, we saw executive-level meetings open up in key enterprise accounts. The reporting dashboards finally reflected what revenue leadership needed to steer priorities.

Sophie Tremblay

Director of Marketing, Laurentide Industrial Solutions

Content and campaign alignment used to be our weakest point. The GP Marketing team designed a full messaging framework, then executed bilingual campaigns across LinkedIn and search. The result was a measurable rise in high-quality leads that converted faster and helped justify a larger budget for digital programs.

David Singh

Chief Operations Officer, Northridge Logistics Group

Our firm had invested in HubSpot but struggled to see value. GP Marketing rebuilt the automation structure, lead scoring, and routing. The clarity in reports and improved data integrity cut wasted time in our sales cycle. Most importantly, opportunities from targeted accounts increased by over 20% within the first quarter of implementation.

Let's talk about your B2B marketing challenges

Vancouver office

200 Granville Street, Suite 1500
Vancouver, BC V6C 1S4, Canada
hello@gpmarketing.ca
+1 (604) 678-4127

Montréal office

1250 René-Lévesque Blvd W, 41st Floor
Montréal, QC H3B 4W8, Canada
contact@gpmarketing.ca
+1 (514) 395-8219

Office